The Future of OTT and Ad-Based Streaming Platforms

These days, OTT services are receiving a lot of love from website users.

After COVID-19, home entertainment time grew, leading to higher OTT usage.

OTT platforms offer multiple contents via the internet.

Netflix, Watcha, and TVING are well-known examples.

Different from cable TV, OTT lets users watch what they want, when they want.

Multiple reasons explain the rapid growth of OTT services.

First, users can access many genres in one place, giving them more options.

Films, series, and variety programs can be selected by preference.

In addition, OTT is cheaper than conventional subscription TV.

The convenience of watching anytime and anywhere on smartphones or tablets is another advantage.

Recently, increasing subscription prices have caused 부담 for many users.

As a result, attention toward free services is increasing.

Free platforms supported by ads let people watch without cost.

Cost-conscious users find this model attractive.

FAST platforms are emerging as a new type of free streaming model.

For example, KT launched a FAST service called “Gi Live,” drawing public interest.

FAST is expected to become a new revenue model while the paid TV market stagnates.

The main benefit of free platforms is zero subscription fees.

It also offers various content, expanding user choice.

The disadvantage is that ads are unavoidable.

In addition, the quality can be inferior to premium platforms.

Both markets will likely keep developing over time.

Free models could gain stronger popularity.

Enjoying content without financial pressure is a strong advantage.

Finally, balancing high-quality OTT content with free service accessibility is important.

Using both strengths together gives consumers more satisfaction.

I look forward to seeing how the streaming industry develops in the future.

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